Usually, the sentence “we’re doing a hair story with Orlando Pita” is enough to grab the attention of even the most jaded model agent. Following it with “and we need four girls who will let us dye their hair for real and keep it that way for three days during campaign season” is enough to lose it. Despite repeated assurances that Pita’s stylists would restore the girls’ hair to the color and condition they found it in, several agents demurred. Finally, however, we found four brave beauties willing to go the extra mile for their craft.
The process was labor-intensive and took three colorists plus Pita a whole day to get right. First, the girls’ hair had to be taken to its lightest hue, and then color (from Manic Panic) added and adjusted. Pita’s shade secret? “Manic Panic colors start out quite bright, so we tweaked them with different percentages of black and white,” he says. The girls were a bit skittish at first coach shoe outlet, but by the end they loved their new locks and were reluctant to go back to their old colors — Tine Furre kept her candy-floss pink tresses for a week, years in model time.
Sick of fluorescent tips coach shoe outlet, dips, tie-dye and highlights, we turned to Orlando Pita and the color team from Orlo, his Manhattan salon, to take the radical color trend to the next level. His mandate: soft coach shoe outlet, allover pastels that would coordinate with the palest confections from the spring collections. It had to be radical yet refined, cool but chic. “I wanted to show that unconventional colors can work if you do them really well,” Pita says. “Dyeing hair one soft, uniform color looks elegant and new.” Typically, on shoots where daring color is called for, stylists use sleights of hand like spray paint, powder, wigs and clip-in precolored extensions. But we were determined not to fake it.
According to Pita, the trick to preserving the pastels is to shampoo as seldom as possible and to use only clear products. He uses Kérastase Reflection Bain Chroma Riche shampoo and Masque Chroma Riche rinse. “If you are careful, your color can look decent for six to eight weeks,” he says. Or at least until the next big trend comes along.
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