Launching today — for all you denim loving patriots — at the Levi Strauss & Co. flagship store in San Francisco (Union Square) is the Levi’s Tailor Shop, a one-of-a-kind customization area with special goods and services. The LS&CO folks have outfitted the Tailor Shop with a chain stitch machine, an embroidery machine and a darning machine (for repairs or maybe just to get the repaired look). At the tailor shop you can also make your own buttons, choose vintage patches, screen print to fully customize your jeans.
In addition to all of the customization equipment there are also a few special displays of 50 vintage trucker jackets with chain stitch embroidery (one for each state; my two favorite states pictured below), collections of vintage labels, back packets, back patches and an array of famous Levi’s red tabs. The good people at Levi’s even tapped Field Notes to create special red white and blue limited edition notebooks — something I’m sure Draplin loved doing. (Side note: when is the rest of that documentary going to be released? WTF!)
The shop’s displays are made from industrial tables, racks and bins from Steele canvas, Grainger and our friends at Cleveland Art. Good stuff. From what I hear, The Tailor Shop has a bunch of new stuff coming down the road — so stay tuned. Now if they can just open one in New York City…
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